Cookie Policy
Effective Date: September 20, 2026 · Last Updated: October 9, 2026
1. Introduction
This Cookie Policy explains how NewZorg Novelties Private Limited ("Attyre", "Company", "we", "our", or "us") uses cookies and similar technologies when you visit or use https://attyre.ai, our web application, and our browser extension (collectively, the "Services"). It should be read together with our Privacy Policy.
In short: we use strictly necessary cookies to run the Services. On the website (not the browser extension), and only once you accept the cookie banner, Google Tag Manager also loads analytics and advertising tags whose cookies help us understand how the Services are used and measure our advertising. See sections 3, 5 and 7.
2. What Are Cookies?
Cookies are small text files stored on your device by your browser when you visit a website. Similar technologies, such as your browser's local storage, keep small pieces of information on your device in the same way.
3. The Cookies We Use
Strictly necessary cookies are needed for the Services to work and are always on. Analytics and advertising cookies are set only if you agree to them.
| Name | Set by | Type | Purpose | Lasts |
|---|---|---|---|---|
| attyre_guest_id | Attyre | Strictly necessary | Recognises you as the same visitor when you use Attyre without signing in, so we can keep your photos and results, remember that you gave your consent, apply the free try-on limit, and protect the service from abuse. | 30 days, renewed each time you use Attyre |
| g_state | Google (Sign-In) | Strictly necessary | Remembers that you closed the "Sign in with Google" prompt, so it does not keep reappearing. | Set by Google; from a few hours up to a few weeks |
| _ga | Google Analytics | Analytics | Tells one visitor apart from another, so we can count visits and see how the Services are used. | 2 years |
| _ga_T0Y73BTJ95 | Google Analytics | Analytics | Keeps track of your current visit for the same purpose. | 2 years |
| _gcl_au | Google Ads | Advertising | Lets us tell whether a visit or sign-up came from one of our Google ads. | 90 days |
| _gcl_aw | Google Ads | Advertising | Stores the ad click reference when you arrive from one of our Google ads. | 90 days |
| _fbp | Meta (Facebook) | Advertising | Recognises your browser so Meta can measure our Facebook and Instagram ads and show them to people likely to be interested. | 90 days |
| _fbc | Meta (Facebook) | Advertising | Stores the ad click reference when you arrive from one of our Facebook or Instagram ads. | 90 days |
The attyre_guest_id cookie is marked HttpOnly and Secure, so scripts on the page cannot read it and it is only sent over an encrypted connection. It contains a random identifier and nothing else. Google and Meta may also set their own cookies on their own websites (such as google.com and facebook.com) under their own cookie policies.
4. Browser Storage
Apart from cookies, the Services store information in your browser. This is used only to provide the features you ask for, such as keeping you signed in.
- Website (local storage): Your sign-in tokens and basic account details (name, email address, profile picture), a copy of the random visitor ID described above, your answer to the cookie banner, any body measurements you enter (these stay on your device), and settings for reporting errors to us.
- Website (session storage): Short-lived settings taken from the link you arrived on — such as your country, or a reference used while you are paying for credits. All of it is cleared when you close the tab.
- Browser extension: Your sign-in tokens, account details, settings, body measurements, a record of your consent, temporary copies of your photos so they load quickly, and a random install ID that is attached to error reports.
5. Third-Party Services
Some third-party services load in your browser when you use the Services. Each operates under its own privacy and cookie policy.
- Google Fonts: Loads the typefaces used on the site. Google receives your IP address and browser details when the fonts are fetched.
- Google Sign-In: Lets you sign in with your Google account. Google may set its own cookies when the sign-in script loads or when you sign in.
- Razorpay: Loads only when you buy credits, to take payment securely. Razorpay may set its own cookies during checkout.
- Google Tag Manager: On the website only (not the browser extension), and only after you accept the cookie banner described in section 7. Loads the Google Analytics, Google Ads, and Meta tags whose cookies are listed in section 3. It does not set cookies of its own.
Providers that process information on our behalf, such as the AI services that generate your try-on images, do so from their own servers and do not place cookies on your device. They are named in our Privacy Policy.
6. What We Do Not Do
We do not:
- set analytics or advertising cookies before you accept the cookie banner;
- sell your information to advertisers or data brokers;
- use your uploaded photographs to train AI models, or share them with analytics or advertising providers; or
- allow Google Tag Manager to load anything unrelated to measuring or advertising the Services.
7. Your Choices
Strictly necessary cookies and storage are needed for the Services to work, so we do not ask for consent to set them and they are not affected by the choice below.
Google Tag Manager is optional. The first time you visit the website we show a banner asking whether to allow it; nothing it loads runs until you accept. You can change your answer at any time — including withdrawing an earlier acceptance — using the button below, or the "Cookie Preferences" link in the footer of any page.
You can also block or delete cookies and clear browser storage generally through your browser's settings. Blocking or clearing Attyre's own cookie or storage will sign you out, and some features, such as keeping your photos and results between visits, may stop working.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time. Changes will be reflected by updating the "Last Updated" date at the top of this page.
9. Contact Us
If you have questions regarding this Cookie Policy, please contact:
NewZorg Novelties Private Limited
Registered Office: The Corenthum, Tower 2, 3rd Floor, Sector 62, Noida, Uttar Pradesh, India
Email: support@attyre.ai
Grievances: grievance@attyre.ai (see the Privacy Policy)